Bullying can be defined as a type of aggressive behaviour which is intentional, repeated, and usually involves imbalance of power between the bully and the victim (Olweus, 1993). It’s usually seen among school children, but also among adults in relationships or in workplaces.
This type of aggressive behaviour must be repeated and involve an imbalance of power to be considered bullying.

It’s usually occurring during or after school hours, in school building or playground, but can also happen travelling to or from school, in the neighbourhood or on the Internet.



Bullying includes actions like spreading rumours, making threats, physically or verbally attacking someone, or excluding someone from a group. There are many types of bullying present today; some are obvious, but some are more subtle and can remain unnoticed for a long time.

There are 4 common types of bullying: physical, verbal, social, and a new, modern type - cyber bullying.


Physical bullying, or bullying with aggressive physical intimidation, is manifested as hitting, kicking, pinching, tripping, pushing, blocking, touching in unwanted or inappropriate ways, or damaging property. The most common example for this type of bullying is a scenario where a child is being pulled down on the playground during lunchtime in school.


Verbal bullying, or bullying with cruel spoken words, includes name-calling, threatening, insulting, and making disrespectful comments about someone’s attributes like appearance, religion, disability, sexual orientation, ethnicity…). Common example is bullying of heavier kids in school, calling them “fat” or other harmful names.


Social or relational bullying, or sometimes called bullying with exclusionary tactics, involves lying or spreading rumours, playing nasty jokes to embarrass and humiliate, negative facial of physical gestures, encouraging others to socially exclude someone and damaging someone’s reputation and social acceptance. This type of bullying is often harder to recognize and can often be carried out behind the victim’s back.



Cyber bullying, or bullying in cyberspace, is bullying using digital technologies (computers, smartphones) over social media, texts, websites and other various online platforms. Internet trolling and cyber stalking are also common form of cyber bullying. Cyber bullying is often similar to traditional bullying, but with some distinctions. Victims sometimes don’t know the identity of their bully, or even why he is targeting them.




As a parent, there is a good chance you will have to deal with bullying at some point, whether your child is a perpetrator, victim or witness. If your child is being bullied, listen to him, putting your feelings aside. Reassure him that it’s not their fault and encourage them to stay strong and to appear confident. Never tell your child to fight back. The children are always dreading the things can get worse, so don’t just rush off angrily to the bully’s parents. All school are legally required to have an anti-bullying policy. List all the facts about the bullying situations your child has been in and seek school’s help. Encourage your child to develop new skills, join a club or train elf-defence. That can help them restore confidence, make new friends and keep the bullying in perspective.
You can also help by raising awareness of this ever growing problem, by creating a custom wristband here.  


Recent U.S. studies have found that 28% of students in grades 6-12 and 20% of students in grades 9-12 have experienced bullying. That’s between 1 in 4 and 1 in every 3 students in the U.S.

But, the UK Annual Bullying Survey of 2017 has showed more alarming results. The survey was conducted in secondary schools and colleges all across the United Kingdom. 54% of all respondents said that they have been bullied at some point in their lives – that’s every other child! 1 in 5 said that they’ve been bullied within the past year, and 1 in 10 has been bullied at least one in the past week.

Number one motive for bullying was attitude towards victim’s appearance – 50% of all bullying motives. 40% were attitudes towards interest and hobbies, followed by attitudes towards high grades, household income, low grades, family issues, disabilities, race, cultural identity, religion, sexuality and gender identity.

The most common type of bullying is reported to be verbal bullying, followed by physical, cyber and social.


As the years pass, and bullying gains more and more awareness from the general public, more studies show that bullying can have serious psychological effects, particularly for the victim.  


According to the 2017 survey, 37% of all victims developed social anxiety and 36% developed depression. The alarming number is that almost ¼ of victims had suicidal thoughts!

67% of victims reported being bullying, mostly to the teachers and parents, but only 57% of those who reported to teachers were satisfied with support. On the other hand, 89% of those who reported to parents were satisfied with support. The victims who didn’t report to anyone mostly said that it didn’t affect them enough or that they can deal with it themselves, as a reason for not reporting the bullying. The rest said that they’d be called a snitch, that they won’t be taken seriously, or feared that it would get worse. 17% of victims even claimed that they reported it in the past and that nothing happened.


Cyber bullying had devastating impact on the lives of victims over the recent years. According to the study, 17% of young people have experienced cyber bullying in some way.


Respondents mostly reported that they’d been sent a nasty private message, had rumours about them posted online or had a nasty comment posted on their profiles of pictures.

69% of all respondents have done something abusive towards another person online: sent a screenshot of someone’s status or photo to laugh at them in a group chat, trolled somebody in an online game, liked or shared something online that openly mocks another person, sent a nasty message, either privately or publicly to somebody or created a fake profile and used it to annoy or upset somebody.



Awareness is the number one way to prevent and fight bullying. Educating children, students, parents and teachers about bullying is the first step. Everyone should know how to recognize bullying and how they can help stop it.

For the victims, the best strategy when being bullied is to stand up, and calmly say to the bully to stop, walk away and tell an adult what happened.


You can support bullying prevention in many ways, starting with awareness. There are many schools that promote anti-bullying prevention with silicone wristbands. Silicone wristbands are a popular way to raise awareness about a number of causes. Create your custom wristband here and help raise awareness of this growing problem. Don’t be afraid to step up.